OOFOS Recovery Footwear Remains Category Leader—and Why Retailers Should Take Notice
OOFOS Recovery Footwear remains the category leader, even as recovery is no longer a one-brand conversation. Nike and Hyperice have
News
How To Increase Running Store Sales in 2026
Running specialty retailers faced a difficult first half of 2026. This post will look into how to increase running store
The 2026 Run Specialty Market: Topo Athletic Is Outperforming
Running specialty retailers entered 2026 facing a more difficult sales environment. Retailers are contending with softer traffic, pressure on unit
Topo Athletic Is on the Rise: How the Specter 3 Is Fueling the Brand’s Next Chapter
The specialty running industry has no shortage of footwear brands competing for attention. Due to Topo Athletic’s evolution, it’s starting
Topo Athletic Specter 3 Review: What the Experts Are Saying About Topo’s New Super Trainer
The Topo Athletic Specter 3 represents a major evolution for one of Topo Athletic’s most popular performance running shoes. The third-generation Specter
Spring 2026 Conferences
Spring 2026 is no different from any other year, with several industry conferences that keep us busy while also allowing
Recover Brands: Sustainable Apparel That Delivers Performance, Quality, and Purpose
At Tri 2B Fit Agency, we’re always looking for brands that bring something meaningful to specialty retail. That’s why we’re
Global Running Day 2026
Global Running Day 2026 was on June 3rd. It’s always on the first Wednesday of June. It is an annual
Appalachian Trail Days Festival 2026
Our team traveled to Damascus, Virginia, for the annual Appalachian Trail Days Festival 2026, the town’s biggest event of the
The Running Event 2025 – Event Recap
Our entire team was on site at The Running Event 2025, in San Antonio, Texas. Each of us visited with
